In 1880 Vincenzo Molaroni took over the Benucci & Latti pottery, which had been founded in Pesaro in 1814, and moved the manufacturing site to its current location in via Luca Della Robbia.
An avid chemist and astute businessman, Vincenzo Molaroni quickly raised the level of the pottery to that of the most famous potteries of his time, earning renown in all the main national and international expositions.
Assisted by highly skilled craftsmen and using colors of his own creation, Vincenzo introduced decorative styles – such as Storied, Grotesque, Art Nouveau and Blue Raphaelesque - that are still being recreated today as symbols of elegance and refinement.
In 1912 Francesco Molaroni succeeded his father and expanded the portfolio of decorative styles to include the Rose and Daisy motifs, which were typical subjects in Pesaro during the 1700s.
In 1916 the pottery was given the honor of being selected as licensed supplier of ceramics to the Italian Royal House.
In this year the number of orders from both Europe and America had increased to the point where it was necessary to enlarge the manufacturing site.
In 1921 the Società Anonima Ceramiche Molaroni & C. was founded, which employed more than 130 workers.
With the Great Despression of 1929 the pottery was forced to close and in 1932 a new company was founded.
After the death of Francesco Molaroni in 1934, his wife Adriana Ghiselli took over and continued to follow the traditions of the company. However it was she who introduced new earthenware forms and the Policromato style with its collection of innovative floral designs.
In 1952, Adriana was joined by her daughters Magda and Gabriella, two talented painters who were open to modern ideas.
With the new partnership, the pottery began to hire young craftsmen and artists who were followers of the new artistic movements of the day.
In later years Magda decided not to pursue the business and Gabriella carried on alone.
In 1982 Marcella Molaroni, an heir to this long line of artists, took over the family business. Since then she has carried on the traditional line of ceramics while at the same time introducing new decorative styles such as Frutta and the Brown Raphaelesque.
Today Molaroni still occupies its original manufacturing site in the historic center of Pesaro and successfully continues its century old tradition of producing exclusively unique works of art.
The aim is to put a touch of Italianess and elegance into every home in the world, through production of prestigious ceramics which continue to to win awards and recognition, just as it always has.
Tradition | Handmade | 100% Italian
Care for details | Passion | Customer Satisfaction
Customization | Exclusivity and elegance
Uniqueness of each object
“Molaroni Artistic Ceramics create decorative majolica with the objective of making unique and elegant living spaces in all the world.
With its classic production it contributes to the continuation of a thousand year tradition making unique daily objects and indispensable for feeling at home in the nest. The Italianess that sets apart our production and the refined taste is not lacking in adapting itself to the needs of the customer without losing its identity.
This has been our challenge and our dream since 1880”.